New products

A dino a day keeps boredom away! Flump! The Peek-a-Boo Dino Activity Toy is a rainy-day pal for lazy, lollopy playtimes. This sage-green di...

Wibbly-wobbly-wonderful! Pretty Patisserie Dome Framboise loves to make an entrance! The squishy pink sweetie is super-stretchy and s...

This plum's not glum! Fabulous Fruit Plum's just rolled into town! A classy burgundy addition to the fruit bowl, with a gingery tuft of a sta...

Neigh worries! Bashful Pony has caramel charm, with soft hooves, round tum and silky mane and tail! A fabulous foal in toffee tones, with a p...

Hip-hip-hipporay! Bashful Hippo is a blueberry smoothie of podgy blush-pink softness. This cuddly calf has a teeny tail, squishable snoot and ado...

Stand and conifer! Tumbling and rolling down fom the tree, Amuseable Pine Cone is happy to see you! Kooky and cute with soft suedey layers, thi...

Keen to make a good chimpression! If you're looking for scruffles, puzzles and tussles, Tuffet Monkey is the pal for you! Delightfully rumple...

A desk delight! A cheery chum in a neat suedey pot – it's Silly Seedling Happy! This perky plant has waggly green leaves, squishy soil and a st...

A vintage-style best friend! Rufus Bear is a bit of a timeless gent. His silky-tufty fur, soft trumpet legs and classic nuzzly snout wouldn't l...

All the sounds and scrunches of the forest! For autumn adventures, Happihoop Owl has so many things to share! This russet softy has ribbony t...

A swampy scamp who brings the party! Happihoop Croc is a happy snapper with oodles of funky features! This colourful croc rocks grassy-soft fur...

A bunny, a bear and a mixed-up day! If I Were You And You Were Me is a funny story of two unlikely friends! This sweet hardback back te...

New discoveries await! Who Can I Find is a gorgeous illustrated adventure with lift-up flaps. Follow the words and pictures, and search un...

What will this funny bug grow up to be? Sitting up to say hello, it's cheery, chatty Wriggidig Bug! Squiggly and smiley, this snuggly bug has quit...

Work hard, play hard! Wriggidig Ant is such a busy bug, seeking food and helping run the anthill! This ginger jokester has bobbly segments, a squi...

A silvery stampede of snuggles. Woddletot Rhino is grey like a pebble, with textured stitch speckles and plenty of chuckles. Calming and comfor...