New products

Hip-hip-hipporay! Bashful Hippo is a blueberry smoothie of podgy blush-pink softness. This cuddly calf has a teeny tail, squishable snoot and ado...

Stand and conifer! Tumbling and rolling down fom the tree, Amuseable Pine Cone is happy to see you! Kooky and cute with soft suedey layers, thi...

Keen to make a good chimpression! If you're looking for scruffles, puzzles and tussles, Tuffet Monkey is the pal for you! Delightfully rumple...

A desk delight! A cheery chum in a neat suedey pot – it's Silly Seedling Happy! This perky plant has waggly green leaves, squishy soil and a st...

A vintage-style best friend! Rufus Bear is a bit of a timeless gent. His silky-tufty fur, soft trumpet legs and classic nuzzly snout wouldn't l...

All the sounds and scrunches of the forest! For autumn adventures, Happihoop Owl has so many things to share! This russet softy has ribbony t...

A swampy scamp who brings the party! Happihoop Croc is a happy snapper with oodles of funky features! This colourful croc rocks grassy-soft fur...

A bunny, a bear and a mixed-up day! If I Were You And You Were Me is a funny story of two unlikely friends! This sweet hardback back te...

New discoveries await! Who Can I Find is a gorgeous illustrated adventure with lift-up flaps. Follow the words and pictures, and search un...

What will this funny bug grow up to be? Sitting up to say hello, it's cheery, chatty Wriggidig Bug! Squiggly and smiley, this snuggly bug has quit...

Work hard, play hard! Wriggidig Ant is such a busy bug, seeking food and helping run the anthill! This ginger jokester has bobbly segments, a squi...

A silvery stampede of snuggles. Woddletot Rhino is grey like a pebble, with textured stitch speckles and plenty of chuckles. Calming and comfor...

Who's up for hopscotch? Suedetta Bunny is a perky pal with the fuzziest, cloudiest bobtail! This biscuity bop is rumply-neutral with warm suedey ...

Night-night nuzzles from a sheep who counts.Shh! Sleepee Lamb just nodded off, closing those gentle embroidered eyes. Ice-cream-sweet, with perfect...

This mighty piggy is anything but wee-wee-wee! Roundy-rumpled and peacefully ponderous, Rondle Pig is a barnyard beaut. Charmingly chubby in tussle...

Taking a break by the watering hole! Make way! Rondle Elephant's trundling through! This super-squat tot has cocoa-grey fur, flappity ears and a ro...

Having a good old root around! Poppin Pig has a nose for tasty grub! You can let this blush-pink piggy snout around in your hand or...

Once upon a time in the garden... Popping up to greet the Spring, it's Petalkin Doll Bluebell! This purple poppet is a beautiful bud with a squis...

Paris Panther might look wild but this jet-black cutie loves to lounge and loaf.With glossy green eyes, a scrumptious suedey nose and a long, weigh...

Tickles and tentacles!Get tangled up with gorgeous Odell Octopus! A squishy, splendid apricot octopus, she has so much love to give! Smiley and sil...

Gnome, sweet gnome. Nisse Gnome Rudy is a thoughtful fellow, with a tousled cream beard, bobbly nose and great big cherry-red hat. Wearing a robe ...

School's out for summer! Bringing the funk to the briny blue, Neo Fish is bright and bubbly! A squishy fish with sherbet segments in fizzy orange ...